Designing For a Trade Show Exhibit
You’ve dealt with the headaches arising from booth and equipment transfer. Substantial expense has gone in to flying your team out to that big show. Somewhere in that huge convention hall will be that one prospect who could be the large client needed to bring your company to the next level.
Out of the hundreds, if not thousands, of exhibitors how will you be the one to catch their attention? The first requirement is color. You booth needs to exude excitement and stop traffic in its tracks. Your color business cards and color brochures need to be prominently displayed. A boring booth will be an empty booth. Most trade show attendees now expect some small souvenir from their brief visit to your booth. Some attract all those within sniffing range with fresh baked cookies. Others employ free massages. The possibilities are limited only by your imagination.
There most often are massive numbers of products to peruse at most shows. Traffic moves at highway speeds weaving in and out of all the displays. There is no time for anyone to read and digest your entire company history or print outs of product details. You must boil your words down to the most informative and engaging. The job isn’t over when your booth is packed up and on its way back home. If you’ve run out, business card printing is first on your list. Follow up with all the new contacts made with a subsequent card. Engage, entertain and follow up. An easy formula to trade show success.
Out of the hundreds, if not thousands, of exhibitors how will you be the one to catch their attention? The first requirement is color. You booth needs to exude excitement and stop traffic in its tracks. Your color business cards and color brochures need to be prominently displayed. A boring booth will be an empty booth. Most trade show attendees now expect some small souvenir from their brief visit to your booth. Some attract all those within sniffing range with fresh baked cookies. Others employ free massages. The possibilities are limited only by your imagination.
There most often are massive numbers of products to peruse at most shows. Traffic moves at highway speeds weaving in and out of all the displays. There is no time for anyone to read and digest your entire company history or print outs of product details. You must boil your words down to the most informative and engaging. The job isn’t over when your booth is packed up and on its way back home. If you’ve run out, business card printing is first on your list. Follow up with all the new contacts made with a subsequent card. Engage, entertain and follow up. An easy formula to trade show success.
