You Know More Than You Realize
Most people just don’t appreciate how much they really know. I was listening to a friend of mine recently who is notorious for not thinking enough of herself. She seems to go out of her way to marginalize anything that she accomplishes.
Well, something came up recently for her to write a small booklet for her company, and she was lamenting to me how she didn’t know anything to write about. “I’m not an expert in anything,” she claimed, at which point I began to point out to her all the things she did know, and suddenly she began to see that I was right.
The problem was that she knew a lot, but because she knew it so well, it didn’t seem like anything special to her. She had known these things for so long she didn’t realize how valuable the information might be to other people.
This happens quite a bit I’ve noticed, and I’ve been guilty of it myself in the past too. When I think about other companies using book printing I think about all of these complicated subjects I don’t know anything about. Well, they only seem complicated because I don’t know anything about them, and the things that I know about might seem complicated to other people because they don’t know about them.
I think if most people really sit down and think about all the things they know how to do they’ll realize that there is quite a bit that would work just fine with booklet printing. Everyone collects a lot of information that is unique to their life and that no one else but them has every really lived.
Take that information and turn it into booklet printing. It’s a lot easier than you think, and you can print booklets yourself with relative ease. A standard booklet can get by without a lot of fancy graphic designs. Really you can make do with something as basic as Microsoft Word for designing a booklet if you know how to format things and set your pages up.
Think of it like a business brochure that has a much greater emphasis on the information being given than the package of the information. Most booklets aren’t the fanciest things around, because the point is to offer people information more than anything else.
Sit down and make a list of all the things you can do really well. If you sit back and go over that list you’ll have a lot more things on it then you might’ve realize, and a lot of it are things other people won’t know as well as you. Take pride in the things you know, and do your best to share them with other people.
That’s really the purpose of the booklet. Pass your knowledge on.
