Tuesday, October 14, 2008

Optimize Your Booklets

When you need to include pictures, illustrations, graphics, or charts in a compact format, booklet printing will be your best option.  Booklets are great for giving your customers detailed product information, your employees thorough documentation on a subject, or even for summarizing your research.  Whatever your needs, booklet printing is perfect for projects that require a brilliant presentation at an affordable price.

To get the most out of your booklet printing projects follow these tips:

Print with a professional
Professional printing firms provide many services beyond simply printing.  Your booklet printing project may need to be mailed directly to customers, so make sure you work with a print place that can handle these services as they will save you considerable time and money.  Additionally, professional printing firms can provide you with a great deal of insight and expertise to make sure your booklet printing project is the best that it can be.

The critical cover
Make sure that your booklet cover is made of the appropriate materials and correctly communicates the booklet’s message.  If you put a flimsy cover on a manual that will see heavy use, it will probably fall apart quickly.  You also need to make sure that the cover connects with your audience and lets them know exactly what topics the booklet presents.

Color is crucial
Even on a tight budget, booklet printing can enable you to have full color.  Even if the outside cover is the only full color element of your booklet, using color can mean the difference between a booklet that is used and a booklet that is not used.  Another way to save money is to put all of your color illustrations in a single section of the booklet. This section can be reproduced using higher quality paper.  The rest of the booklet can be printed with less expensive paper and black text.

If you’re looking for an economical way to provide an audience with a great deal of information and the compact form, booklet printing is an excellent solution.  Make sure to print with a professional, use the right materials and select an engaging cover design, and use color whenever possible.

Posted by sedated at 23:21:50 | Permalink | Comments (4)

Saturday, June 7, 2008

Designing For a Trade Show Exhibit

You’ve dealt with the headaches arising from booth and equipment transfer.  Substantial expense has gone in to flying your team out to that big show.  Somewhere in that huge convention hall will be that one prospect who could be the large client needed to bring your company to the next level.

Out of the hundreds, if not thousands, of exhibitors how will you be the one to catch their attention?  The first requirement is color.  You booth needs to exude excitement and stop traffic in its tracks.  Your color business cards and color brochures need to be prominently displayed.  A boring booth will be an empty booth.

Most trade show attendees now expect some small souvenir from their brief visit to your booth.  Some attract all those within sniffing range with fresh baked cookies.  Others employ free massages.  The possibilities are limited only by your imagination. 
 There most often are massive numbers of products to peruse at most shows.  Traffic moves at highway speeds weaving in and out of all the displays.  There is no time for anyone to read and digest your entire company history or print outs of product details.  You must boil your words down to the most informative and engaging.

The job isn’t over when your booth is packed up and on its way back home.  If you’ve run out, business card printing is first on your list.  Follow up with all the new contacts made with a subsequent card.  Engage, entertain and follow up.  An easy formula to trade show success.

Posted by sedated at 09:54:12 | Permalink | Comments (3)