Friday, May 16, 2008

Effective Presentations 101

It is not often you have a roomful of attentive potential customers in front of you.  When faced with this opportunity the reflexive reaction of many small business owners is to blow it.  Some simple points can keep you out of that group.

 

Start with a strong introduction which encapsulates your presentation and immediately engages your audience.  End with your best material creating a lasting final impression.  Fill the middle with useful substance devoid of fluff.

 

Avoid the temptation to bombard your audience with information overload.  Center your presentation to the aspects most important to that day’s audience.  Unless customary in your space and absolutely necessary, avoid getting bogged down in never ending numbers and charts.

 

Make sure all your technical toys are in good order.  Do not let that PowerPoint flash off in the middle of your presentation.  Check all equipment beforehand.  That also includes less high tech things such as your pen and pocket folders. 

 

A good presentation will result in more profits to your bottom line.  A bad presentation not only wastes your time, but it also often forever turns off a potential large customer.  Ensure all of yours are of the first variety.

 

 

 

Posted by sedated at 11:06:56 | Permalink | Comments (4)